Editorial

Field notes from the
Nexica engineering room.

Playbooks, post-mortems, and battle-tested patterns from 200+ deployments. No takes. No threads. Just what shipped.

FeaturedPlaybook
May 8, 2026 · 9 min read

AI calling in 2026: what actually works

We've shipped 96 voice agent deployments since January. Here's what's actually moving needles — and what's wasting your money.

MA
Mira Asplund
Engineering Lead
Read article
5 articles
Outbound
May 2, 2026 · 6m read

Cold email isn't dead. Your cold email is.

The five-step diagnostic we run on every prospect's broken sequence. Spoiler: it's almost never the copy.

DP
Dev Patel
Engineering
Apr 28, 2026 · 12m read

Agents vs. workflows: when to use which

A decision framework borrowed from production deployments at scale. Most teams reach for agents when a workflow would ship in a tenth of the time.

SL
Sasha Liu
Tools
Apr 20, 2026 · 14m read

Clay deep dive: 23 enrichment recipes we actually use

Stop guessing at Clay tables. Here's the exact patterns we use across $1M+ deployments.

DP
Dev Patel
Tools
Apr 15, 2026 · 8m read

n8n vs. Make: a 6-month head-to-head

We ran the same 12 workflows on both for six months. The winner isn't who you think.

MA
Mira Asplund
Playbook
Apr 10, 2026 · 11m read

The ops team of one: AI compounding playbook

If you're a solo operator, here's the exact stack we'd deploy first. Free Notion blueprint included.

SL
Sasha Liu

The monthly playbook.

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