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B2B SaaSVLVela Labs

Cold outbound rebuilt → $1.4M pipeline in 90 days

Vela had a list. They had a team. What they didn't have was a system. We rebuilt their entire cold outbound engine from the ground up.

0%
Reply rate vs baseline
$0.0M
Pipeline in 90 days
$0.00
Avg cost per booked call
0
Days to deploy
14-week impact

Pipeline before & after

After Nexica Before
W1W3W5W7W9W11W13
01 · Challenge

Manual outbound by 4 SDRs hitting <1% reply rates. CRM and sequencing tools weren't talking. Sales leadership couldn't see what was working.

02 · Approach

We mapped their ICP and ops, then designed a 4-layer system: ingestion → enrichment → sequencing → reply detection. Each layer documented and instrumented.

03 · Outcome

Inside 14 days the engine was live. By day 30 their reply rate had 3×'d. By day 90 they had closed $1.4M of net-new pipeline tied directly to the system.

Stack

What we shipped.

$nexica deploy vela-labs --client=vela-labs
› installing 4-layer pipeline
› wiring: Cold Outbound, Apollo, Clay, Smartlead
system live · D+0
› monitoring activated
first reply rate vs baseline achieved on D+14
Integrations
Cold OutboundConnected
ApolloConnected
ClayConnected
SmartleadConnected

“Nexica didn’t sell us software. They built us a system, taught us how to maintain it, and walked away. It’s the cleanest engagement we’ve had with an outside team.”

L
Luna Park
CEO · Vela Labs
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