All case studies
Real EstateVRVertex Realty

Lead routing brain lifted conversion 47% across 24 agents

Vertex had leads. They had agents. They didn't have a brain. We built one that scores, routes and reroutes leads based on capacity, territory and historical close rate.

47%
Conversion lift
24
Agents in network
2,400
Leads routed weekly
18
Days to deploy
14-week impact

Pipeline before & after

After Nexica Before
W1W3W5W7W9W11W13
01 · Challenge

Leads were routed manually by a coordinator. No scoring, no capacity awareness, no territory logic. Good leads hit overloaded agents. Conversion was 11%.

02 · Approach

Custom scoring model (intent + source + timing), routed through Salesforce with capacity and territory rules. Rerouting logic for unresponsive agents.

03 · Outcome

Conversion lifted from 11% to 16.2%. Time-to-first-contact dropped from 4hrs to 8min.

Stack

What we shipped.

$nexica deploy vertex-realty --client=vertex-realty
› installing 4-layer pipeline
› wiring: Lead Gen, Salesforce, Custom
system live · D+0
› monitoring activated
first conversion lift achieved on D+14
Integrations
Lead GenConnected
SalesforceConnected
CustomConnected

"Nexica didn't sell us software. They built us a system, taught us how to maintain it, and walked away. It's the cleanest engagement we've had with an outside team."

L
Luna Park
CEO · Vertex Realty
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